The Amazon Best Sellers Rank (BSR) calculation is based on Amazon sales and is updated hourly to reflect recent and historical sales of every item sold on Amazon.
Here’s a simplified version of how the Amazon Best Sellers Rank works:
The algorithm is biased toward items that have sold more recently, in order to give a better sense of what’s currently popular.
If an item has recently sold a small number of items (say, three), but has not done so over a long period, the sales-rank number may be low
How is the Amazon Best Sellers Rank Calculated?
Amazon’s Best Sellers Rank (BSR) is a number that Amazon calculates hourly based on the sales of your product, in comparison to the other products sold on Amazon. This number is calculated all the way down to each individual product variation, as well as for each marketplace for which your product is available.
In other words, if you sell in the US, Europe, and Japan marketplaces, you’ll have an Amazon Best Sellers Rank for each marketplace. Your BSR will be different from your competitors’ BSR because it is based on your own sales data.
What’s the Difference Between Amazon Best Sellers Rank and Organic Rank?
Any given product on Amazon has two main rankings: organic ranking and BSR. So what exactly is the difference between these two rankings? Organic rankings are based on a product’s sales history in comparison with other products in a category. This means that if you’re selling a marble phone case, then your organic ranking will be based on how well that specific case has sold compared to others like it.
Your BSR on the other hand, compares the sales of all your products against other products in the same category. What does this mean for you? If you have multiple listings that sell well in a particular category, then chances are your best sellers rank will be higher than just one SKU alone would be able to achieve. If you want to increase your BSR, think about ways to expand your product line so that even if one particular listing isn’t doing well, you can
The Amazon Best Sellers Rank (BSR) is one of the most important ranking systems on Amazon.com, and it’s something every seller should understand.
Amazon calculates a product’s best sellers rank or BSR by considering various factors including the sales price, number of sales in the last 24 hours and historical sales data.
A product’s BSR is updated hourly and will fluctuate throughout the day. The only way to ‘game’ this ranking system is to increase your sales velocity and drive more sales within a shorter period of time.
